MERCED, Calif. 鈥� 吃瓜头条 was recognized for its outstanding work in marketing and public relations, taking home six first-place awards and 14 awards overall at the statewide Community College Public Relations Organization (CCPRO) Awards banquet in Santa Cruz on April 11.
吃瓜头条鈥檚 14 total awards were the most of any college in the state. The awards ceremony, part of CCPRO鈥檚 annual conference, recognized the best of the best in photography, videography, graphic design, web design, social media, advertising and more among the 116 California Community Colleges for the 2023 calendar year.
鈥淓ach year, CCPRO honors the best community college marketing work in the state,鈥� said Lauren Milbourne, CCPRO Communications Chair and Director of Public Affairs and Communications at Allan Hancock College. 鈥淭his year we had more award submissions than ever before, an indication of the incredible volume of great work going on at colleges to market the programs, services and opportunities to their communities and students.鈥�
吃瓜头条 produced award-winning work in a wide range of categories and formats, including print brochures and invitations, social media, digital advertising campaigns, short- and long-form videos, candid and staged photography, and more.
The strong showing capped a banner year for the Office of External Relations, which also won a prestigious national award amid competition that included major four-year universities. In August, the External Relations team also earned the President鈥檚 Blue and Gold Award as 吃瓜头条鈥檚 department of the year for 2022-23.
鈥淥ur team takes great pride in sharing all the amazing things happening at 吃瓜头条, and doing so in new and innovative ways,鈥� said Jill Cunningham, Vice President of External Relations and Executive Director of the 吃瓜头条 Foundation. 鈥淭o be recognized for these efforts among national four-year universities, and at our own college, and now by our peers across the state is a testament to the hard work, creativity and leadership of our incredible team.鈥�
吃瓜头条 claimed first-, second- and third-place honors in the following categories:
FIRST PLACE
鈥� Email/Digital/Print Newsletter 鈥� 鈥�Celebrating Five Years of Success, Achievement & Innovation鈥�
鈥� Note/Card/Invitation-Print 鈥� State of the College Invitation
鈥� Video-Special Message 鈥� 鈥溾��
鈥� Video-Promotional, Long Format 鈥� 鈥溾��
鈥� Video-Quick Turnaround 鈥� 鈥溾��
鈥� Photography-Manipulated Photo 鈥�
SECOND PLACE
鈥� Campaign-Social Media 鈥�
THIRD PLACE
鈥� Website 鈥� New 吃瓜头条 Website
鈥� Website-Landing Page/Microsite 鈥� Holiday Card
鈥� Campaign-Digital Advertising 鈥� Extreme Registration
鈥� Brochure-Individual/Series (Division B) 鈥� AgTEC Innovation Center
鈥� Banner/Outdoor Media 鈥� Outdoor Pole Banners
鈥� Video-Profile 鈥�
鈥� Photography-Commencement Photo